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2300 First St, #316, Livermore CA 94550
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Co-Founder & COO | Operations Coach
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Elana Arsondi | Co-Founder & COO | Real Estate Operations Coach | TAG Real Estate Team, Keller Williams Tri-Valley Realty
- Role
- Co-Founder & COO
- Coaching
- Paid operations coaching for high-level real estate teams
- Team
- TAG Real Estate Team (The Arsondi Group)
- Co-founded TAG
- 2015, with Tony Arsondi
- Brokerage
- Keller Williams Tri-Valley Realty
- Background
- Corporate buying, merchandising and marketing
- Focus
- Systems, standards and a seamless client experience from contract to close
About Elana Arsondi
Elana Arsondi is the operational force behind TAG Real Estate Team; the systems, the standards, and the seamless client experience that have made TAG one of the Tri-Valley’s most trusted real estate teams.
From Corporate America to Co-Founding TAG
After a successful career in corporate America spanning buying, merchandising, and marketing, Elana brought that same discipline and eye for detail to real estate when she co-founded TAG alongside her husband, Tony, in 2015. What started as a shared vision quickly became a thriving team – built on the operational foundation she architected from the ground up.
Leading Operations as Chief Operating Officer (COO)
As COO, Elana leads with intention. She oversees team performance, business systems, and the processes that keep every transaction running smoothly from contract to close. Her instinct for client experience; shaped by years in consumer-facing industries ensures that every client interaction reflects the care and professionalism TAG is known for.
Operations Coaching for High-Level Teams
Elana also works with other real estate teams as a paid operations coach. Drawing on the systems and standards she built at TAG, she helps high-level teams strengthen their operations, team performance, transaction processes and client experience so they can grow without losing the details that matter.
The Details Behind Every Five-Star Experience
Behind every successful listing, every smooth closing, and every five-star client experience is Elana making sure the details are right.
Frequently Asked Questions About Elana Arsondi
Quick answers about Elana and how the TAG Real Estate Team runs every transaction.
Who is Elana Arsondi?
Elana Arsondi is the co-founder and Chief Operating Officer (COO) of the TAG Real Estate Team (The Arsondi Group) with Keller Williams Tri-Valley Realty. She co-founded TAG with her husband, Tony Arsondi, in 2015 and built the operational foundation behind one of the Tri-Valley’s most trusted real estate teams.
What does Elana Arsondi do at the TAG Real Estate Team?
As COO, Elana oversees team performance, business systems and the processes that keep every transaction running smoothly from contract to close. She sets the standards behind TAG’s listings and closings, so clients get a consistent, organized experience whether they are buying or selling anywhere in the Tri-Valley and East Bay.
Does Elana Arsondi offer real estate operations coaching?
Yes. Elana offers paid operations coaching for high-level real estate teams. Drawing on the systems she built as COO of the TAG Real Estate Team, she coaches teams on business systems, team performance, transaction management from contract to close, and client experience. To ask about coaching, call 925.315.8006 or email info@soldbytag.com.
How does Elana shape the TAG client experience?
Elana’s instinct for client experience comes from years in consumer-facing industries. She makes sure every client interaction reflects the care and professionalism TAG is known for, and that the details behind every successful listing, smooth closing and five-star review are handled correctly from start to finish.
What was Elana Arsondi’s background before real estate?
Before co-founding TAG, Elana built a successful career in corporate America spanning buying, merchandising and marketing. She brought that same discipline and eye for detail to real estate in 2015, designing the systems and standards that helped TAG grow from a shared vision into a thriving team.
How do I contact Elana Arsondi?
Call or text Elana at 925.315.8006, email info@soldbytag.com, or use the message form on this page. Elana and the TAG Real Estate Team, with Keller Williams Tri-Valley Realty, help buyers and sellers across Livermore, the Tri-Valley and the San Francisco East Bay.
Last updated October 2026
Love working with Tony, Elana and team! They always fight for their clients best interests and deliver service and experience with a smile. Highly recommend!
Tony, Elana, and the TAG Real Estate Team sold our home, and we only wish we had hired them from the beginning! From the moment we made the switch, we knew we were in good hands. A marketing machine for our property. From the very start, they proved to be trustworthy and strategic, providing a detailed pricing analysis and a comprehensive review of comparable properties. Their deep connections across the entire SF Bay Area were invaluable. The team is caring, committed, and always working tirelessly for their clients. They consistently went the extra mile. Thoughtful, available, and truly dedicated—thank you, Tony, Elana, and the entire TAG Team!
"We cannot recommend Tony & Elana enough! They not only sold our townhome in less than a week, but helped us navigate the ups and downs of the home buying experience. They respond quickly, truly care about their clients and are the hardest working real estate team out there. Thank you for making our home buying experience painless and smooth sailing. Arsondi Tag team is THE BEST!"
Tony and Elana are exceptionally knowledgeable about the housing market, although we didn’t get full asking price – they shared their upfront reservation for pricing and where the market fell and advised on an action plan that would be realistic and achievable. Tony and Elana are equipped to market homes to high visibility, and in the current climate of the housing market this will be essential in selling your home. Personally, they are understanding of the challenges of selling homes and take an empathetic approach knowing how special homes mean to people, they are very responsive and attentive I always felt confident and trusted that they would have a solution for any challenges we faced. They explained step by step actions for us “first time sellers” and made the process very digestible. They continue to provide us stats on our current homes and offer services long after we sold our home. We are lucky to have worked with Tony and Elana and appreciate all the effort they put in to helping us and continue to help us.
— Steele Family
We interviewed three other realtors and chose Tony and Elana to help us sell our house in Livermore. The decision to go with Tony and Elana was the correct decision. The market at the end of 2018 was very soft. We got our asking price within a week. The process to get us to the point of selling the house was very well thought out. There were no surprises. From the start through to the end it was very smooth and professional. Tony, Elana and the Entire TAG team were perfect.
— Woosley Family
